What a monk has taught me about interruption marketing
Posted by Andrew
A man just walked up to me on the subway claiming to be a monk. He had a milk crate and a hand truck filled with copies of the Bhagavad Gita.
He stopped me and offered me a copy in exchange for a donation.
I coldly responded that I wasn’t interested and said “No, thank you.”
The whole experience reminded me of interruption marketing as told by Seth Godin.
Someone has a product or cause they want money for. So they market.
But I am less likely to give you any money if you are not a) solving a problem for me or b) if you are interrupting me.
This man would have been much better off trying to sell these books to folks looking for enlightenment or having an interest in Hinduism.
Maybe have a free class or ebook on how Hinduism is relevant today, and have a sales/donation page with that?
Find your market and market to them. Marketing to the rest of us masses is just wasteful. To us, a waste of time. To the marketer, a waste of time and resources.
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